Why Switzerland

We get asked why we chose to build in Switzerland instead of San Francisco, London, or Paris.

The short answer: proximity to EPFL, ETH, and CERN. The density of applied research talent per square kilometer is unmatched. When the lab phase begins, we want to recruit from the best — and they are here.

The longer answer: Switzerland has a culture of precision that maps well to what we want to build. The country runs on systems that work — trains, infrastructure, institutions. That mindset is in the air. It shapes how you think about engineering.

There are tradeoffs. The market is small, costs are high, and the startup ecosystem is younger than in the US. But we are not building for the local market. We are building software that ships globally and research that publishes globally. The company just happens to think from a small town on Lake Geneva.

La Tour-de-Peilz, population 12,000. Quiet enough to focus. Close enough to Lausanne to collaborate.